Reporting to the AVP, User Experience & Social Media, the Social Media Director sets strategy and guides the execution of social media initiatives at an enterprise level, and in the service of business unit objectives. The Director passionately, pragmatically and persuasively evangelizes the value of social approaches and tools integrated with business functions beyond marketing & communications, including sales-force collaboration and customer service. The Director acts as lead consultant and coach, enabling colleagues within and outside the team to operate with skill, confidence and independence.
Responsibilities:
Leads partner and vendor relationships (e.g. agencies, research firms, platform providers, etc.)
Manages a portfolio of projects valued between $2-5M
Operates within highly matrixed and complex organization, regularly collaborating with business unit marketing teams, external communications (PR), corporate marketing, e-business groups, legal, and IT.
Create strategies and rationales for social initiatives, informed by business briefs and through independent analysis and imagination - stating specific objectives, identifying success metrics, crafting detailed implementation plans and setting resource requirements (encompassing technical needs and personnel). Set mid and long-term roadmaps for projects and the company's path towards 'social maturity.'
Leads a team of three direct reports with clear direction, guidance and mentoring, while encouraging independent thought and problem-solving. Enable and coach groups and individuals outside reporting chain to succeed in their social media / social business efforts. We aim to weave social approaches into the fabric of our business. Therefore, growth of the social team is not an end in itself. You should expect to evolve the mission of the team over time.
Communicate best practices, trends, competitive activities and learning derived from external observation, as well as within the company. We expect the role to pursue opportunities to self-educate and to act as internal (and occasionally external) spokesperson and primary point-of-contact.
Actively contribute to policy development, training and governance surrounding the deployment of social media business applications. As part of a highly-regulated industry, The Hartford values the privacy and security of its customers, employees, partners and intellectual property. Practically balancing the opportunities of social business with inherent risks is a consistent part of the job.
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