About Us
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
At Freeman we believe in perfectly planned and exciting events. We are looking for an experienced and innovative Sr. Manager, Events & Brand Experience with the drive and enthusiasm to manage the execution of experiential events. The environment is fast-paced, energetic, and highly collaborative.
As Sr. Manager, Events & Brand Experience, you will be tasked with building brand equity through event experiences and promoting Freeman's culture and values. The ideal candidate has a deep passion for events and will have a proven track record of building and executing experiences and events of all sizes. This role will partner closely with stakeholders across Marketing, Sales, Communications, and Operations to bring activations to life and achieve organizational goals. You will have primary responsibility over our corporate exhibit programs, activations, and sponsorship fulfillment for Freeman's conference portfolio but will support our internal Freeman high-touch experiences. The senior manager will report to the Director, Events & Brand Experience.
This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office 2-3 days per week. This position is based out of Dallas, TX.
Essential Duties & Responsibilities
Develop and execute experiential event strategies aligned with company objectives, ensuring each event delivers on key messaging and brand goals.
Manage and execute all aspects of our corporate exhibit programs, activations and sponsorships, including budget management, contracts, vendor relationships, logistics, communication, room blocks, T&E, onsite coordination, and reporting.
Oversees Event Manager position to develop their knowledge and skills, while ensuring they're meeting team deadlines, budgets and event expectations.
Collaborate with internal teams and external partners to conceptualize and implement innovate experiences that captivate audiences and drive engagement.
Work closely with cross-functional teams, including marketing, creative, and sales, to ensure seamless integration of event initiatives and alignment with overall business objectives.
Establish key performance indicators (KPIs) and metrics to evaluate the success of events providing insights and recommendations for continuous improvement.
Prepare executive-level event briefs, debriefs, and financial reporting on data-driven results.
Stay abreast of industry trends, best practices, and emerging technologies in experiential events, incorporating innovative approaches into event strategies.
Other duties as assigned.
Education & Experience
Minimum 5 years Event Management experience.
Minimum 2 years direct-report management experience.
Bachelor's degree.
Proven track record for successfully planning and executing events from conception to completion.
Strong leadership skills with the ability to inspire and motivate cross-functional teams.
Excellent communication & interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
Strategic thinker with a creative mindset and a passion for delivering exceptional event experiences.
Ability to thrive in a fast-paced, deadline-driven environment while maintaining attention to detail and quality.
Certificates, Licenses, Registrations
Certified Meeting Professional (CMP) preferred.
Travel Requirements
Travel 25% to 50%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off
Diversity Commitment
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
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