The Role As the Vice President of Product at Bitly, you will lead the product team in all aspects of product development and management. From conceptualization through planning, development, testing, and market launch, you will be responsible for ensuring the success of our products. Reporting directly to the Chief Product & Technology Officer, you will play a pivotal role in driving innovation, enhancing user engagement, and maximizing revenue growth. You will lead a team of product directors and product managers and collaborate cross-functionally to drive key business outcomes and revenue goals. The ideal candidate is someone who is passionate about product innovation and ready to shape the direction of our products across all stages of the customer lifecycle.
What You'll Do Develop and execute a comprehensive product strategy that aligns with the company's vision and objectives. Interpret & translate data analytics and user insights to set & track key performance metrics, identify trends, and make data-driven decisions to optimize for business goals. Provide leadership to help teams define and prioritize the product roadmap based on market research, user feedback, and business goals. Collaborate with cross-functional teams including go-to-market & other engineering, product, and design teams to align product strategy with overall business objectives. Champion user-centric design principles and best practices to deliver an intuitive and engaging content experience for our users. Lead the development of new products from ideation to launch, collaborating with cross-functional teams to define requirements, prioritize features, and drive execution. Identify and evaluate strategic partnerships and integrations that enhance the value proposition of our content platform and expand our reach. Develop strategies to improve customer retention and satisfaction, including gathering feedback, addressing customer needs, and enhancing product usability. Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify growth opportunities and maintain Bitly's competitive edge. Lead teams to execute against a strategy to operationalize the self-service user journey. Who You Are 7-10 years experience in a combination of product & product leadership roles, working for a product led SaaS company. Strong leadership and team-building skills and experience, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals. Experience with agile development methodologies and product management tools. Startup to scale up stage experience preferred. Demonstrated track record of developing product strategies and owning key business outcomes. Deep knowledge of data analysis, user segmentation, and experimentation methodologies. Excellent leadership and team management skills, with a track record of building and developing high-performing and highly engaged teams. Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels of the organization. Understanding of product led SaaS businesses and strategy; experience with mergers and acquisitions preferred. Breadth of skills, with the ability to move between strategic planning and ideation, as well as hands-on execution. Makes high-stakes, difficult decisions that align with organizational values and ethics. Eligibility & Closing US applicants must be currently authorized to work in the United States on a full-time basis.
*** Must live in or be willing to relocate to one of the following states to be eligible for hire: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, New York, New Jersey, North Carolina, Pennsylvania, Texas, Vermont, Virginia, Washington ***
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