Req ID: 439857
BASIC PURPOSE: The primary purpose of this position is to assist with the coordination and execution of digital marketing efforts. This will include coordinating digital marketing projects and leading digital marketing screen efforts across Love's network of locations.
RESPONSIBILITIES: Manage the procurement, maintenance and support of Love's digital marketing screen efforts in over 600+ locations with internal and external partners. Provide weekly status updates of Love's digital marketing screens to Store and Corporate Leadership teams. Compile, schedule, publish and audit monthly playlists through ComQi's content management system. Lead the execution of digital marketing projects from start to finish with digital design team. Collaborate with marketing team to maintain a monthly calendar of content updates across various digital channels. Maintain inventory of digital marketing assets to provide accurate asset lists. Facilitate and evaluate digital marketing requests through idea sessions, technical and rollout planning. Perform other duties assigned as needed to support the marketing department. Other responsibilities include writing, simple design and analytics reporting. EDUCATION AND EXPERIENCE: Education:
4-year college degree required
Experience:
1-3 years of digital marketing or content management experience.
Strong understanding of project management.
Ability to develop strong relationships with both internal and external partners
Demonstrated ability to work collaboratively across marketing and IT channels SKILLS AND PHYSICAL DEMANDS: Skills:
Hard Skills: Ability to use Mac and PC platforms with strong Office 365 skills. In-depth experience with CMS platforms.
Soft Skills: Time management skills, strong verbal and written communication skills, effective analytical thinking skills, ability to communicate with a vast array of personalities in a professional manner, ability to be flexible, strong sense of urgency, and unquestionable work ethic.
Drive for results with a can-do attitude; pushes self and others to achieve results and project execution.
Typical Physical Demands:
Requires prolonged sitting, some bending and stooping
Occasional lifting up to 25 pounds
Manual dexterity sufficient to operate a computer keyboard and peripherals
Requires normal range of hearing and vision
Job Function(s): Operations
Love's Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, we've provided customers with highway hospitality and "Clean Places, Friendly Faces." We're passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Love's Family of Companies includes:
Gemini Motor Transport, one of the industry's safest trucking fleets Speedco, the light mechanical and trucking service specialists Musket, a rapidly growing, Houston-based commodities supplier and trader Trillium, a Houston-based alternative fuels expert
