Senior Content & Email Marketing Specialist

Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale. With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry. Life At Cognitiv Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE: - Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture. - Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success. - Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by.  We celebrate unique perspectives, ensuring everyone feels valued and respected. - Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn. - Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed. - Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success. We're seeking a Senior Content & Email Marketing Specialist who combines the art of storytelling with the precision of marketing operations. This role requires both creative and analytical expertise to craft compelling narratives, execute data-driven email campaigns, and enhance our content strategy in the fast-evolving ad tech space. Success in this role means: ? Producing high-quality, engaging content that establishes the company as a thought leader. ? Driving measurable improvements in audience engagement through optimized email marketing and content campaigns. ? Seamlessly collaborating across teams to align messaging with business goals and customer needs. ? Balancing creativity with operational excellence to deliver impactful, results-driven campaigns on time. This is your opportunity to shape the voice of a growing brand, build meaningful engagement, and contribute to a dynamic industry. If you're a skilled writer with a strategic mindset and the ability to execute marketing operations, we'd love to hear from you! This position will be located in New York City with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote optional (Thursday/Friday). Responsibilities Content Creation: ? Write in-depth, high-quality long-form content such as blog posts, white papers, case studies, eBooks, and research reports ? Create thought leadership content that positions the company as an industry expert, highlighting innovations, best practices, and trends in adtech ? Work with subject matter experts (SMEs) internally to translate technical concepts into accessible, engaging narratives for a broader audience ? Collaborate with sales, product, and customer success teams to align messaging with business goals and customer pain points ? Ensure all content maintains a consistent tone and voice aligned with the company's brand guidelines. Email Marketing: ? Create and execute email marketing campaigns, including promotional emails, newsletters, and nurturing sequences. ? Use Salesforce and Account Engagement (formerly Pardot) to design, test, and send email campaigns. ? Monitor and analyze email performance metrics to optimize for open rates, click-through rates, and conversions. ? Own and manage all contact lists, refining segmentation strategies to improve targeting and personalization. SEO & Analytics: ? Conduct keyword research and incorporate SEO best practices to optimize content for search engines ? Analyze the performance of long-form content to identify trends and inform future strategies Campaign Management and Strategic Planning: ? Lead and execute digital campaigns from conception to launch, ensuring timely delivery of all assets. ? Support award submissions by crafting persuasive narratives that showcase the company's accomplishments. ? Stay informed about adtech trends and developments to identify opportunities for timely and relevant content. ? Develop and maintain an editorial calendar for long-form content, aligning it with marketing objectives. ? Support the overall content strategy by identifying gaps and proposing new content opportunities. Requirements ? At least 5 years of experience in adtech or programmatic advertising (ability to showcase familiarity with the adtech ecosystem, including DSPs, SSPs, and AI-driven advertising technologies). ? Exceptional writing, editing, and storytelling skills with a portfolio of long-form content and email campaigns. ? Experience creating and managing email campaigns in Salesforce and Account Engagement (formerly Pardot). ? Strong understanding of email best practices, including segmentation, personalization, ? Strong understanding of Google Analytics or similar platforms for tracking content performance. ? Knowledge of SEO principles, keyword research, and content optimization. ? Analytical skills to assess campaign performance and make data-driven decisions. Salary: $125,000-$140,000 Base Salary + Equity


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\nActual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits. Here are some of the many benefits that our employees receive: ? Medical, Dental and Vision coverage, including some plans that are 100% employer paid ? 12 weeks paid parental leave ? Career Ladders slated to advance your career ? Unlimited PTO ? Work-From-Anywhere August ? Equity at all levels ? Comprehensive onboarding program (Cognitiv University) ? Hybrid work model ? Daily Lunch On Us ? Health and Wellness Stipend ? Cell phone reimbursement ? Parking Expense (CA & WA Offices) ? 401(k) plan with employer match ? Employee Assistance Program ? Pre-tax commuter benefits and MORE! Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.