Senior Manager - Precision Marketing Analytics

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The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
The Manager, Precision Marketing Analytics position is in the US Consumer Services Marketing Analytics team and will be responsible for driving data powered personalization strategies to drive profitable and efficient new prospect acquisitions for US consumer business. The role will be responsible for developing personalized offer, card and experience strategy leaning into customer affinity, profitability and economics to drive to right business and customer outcomes. 
At manager level, the colleague does not have a people leadership role but is often viewed as an emerging expert in the field. Focuses on resolution of complex problems. Conducts analyses, recommends changes to policies, and establishes procedures that affect immediate organization.
Key Responsibilities
Develop deep understanding of marketing ecosystem, revenue drivers and investment levers to create effective personalization strategy
Power in-depth strategic analysis and decision making on the back of thorough data analytics 
Liaison across different partners within analytics, marketing, product, finance, risk management and data science teams for bringing these strategies to life
Develop/practice effective operational and risk management controls to ensure its done the right way
Manage and flex strategy based on investment decisions, identify opportunities for efficient investments in collaboration with partners across the BlueBox

Past Experience & Academic Background:
3+ years of work experience demonstrating analytics and data science to drive business results
Advanced degree or equivalent experience in a statistics/business/economics/decision science related field

Functional Skills/Capabilities:
Analytical and problem-solving experience, with the ability to break-down a complex problem into components and coach others on how to apply the relevant quantitative analysis to answer the business question.
Experience in solving unstructured problems and comfort in working in white space 
Knowledge of card acquisition portfolio and a firm understanding of marketing and card economics
Proven ability to work well across multi-functional teams, influence and create meaningful relationships with partners as a trusted advisor.
Strong communications skills with an ability to influence through written and oral means and demonstrated ability to craft an analytical story for Senior Level audiences.

Technical Skills/Capabilities:
Query large and complex datasets using big data programming languages (e.g., Python, Hive, Scala) is preferred.
Knowledge of experimental test design and ability to inform business strategy based on statistical findings.

Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries 
Bonus incentives 
6% Company Match on retirement savings plan 
Free financial coaching and financial well-being support 
Comprehensive medical, dental, vision, life insurance, and disability benefits 
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
Free and confidential counseling support through our Healthy Minds program 
Career development and training opportunities

For a full list of Team Amex benefits, visit ourColleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.  
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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